The Bowie Project #30 – The Next Day (2013)
In the early 2000s David Bowie’s career had something of a resurgence, the release of the albums Heathen and Reality and the reconciliation with longtime producer Tony Visconti had restored his critical standing that for quite a few years had been in question. His songwriting was strong, he enjoyed performing live, he had cemented his role as a legend in the music industry and with a run of two strong album’s it looked like this wasn't going to slow down anytime soon. In 2003, he hit the road for what would be the longest tour in his entire career with plans to play to more than one million people across 17 countries, Bowie started to appear regularly on our TV screens making appearances on German and French television stations, Friday Night with Jonathan Ross on the BBC, The Today Show, Last Call with Carson Daly, The Late Show with David Letterman and more. He would perform new and old music and it seems like he felt content to entertain the masses and give the people what they want. This was before it all ch-ch-changed.
On June 23 2004, while on stage in Prague, Bowie had a heart attack that at the time was misdiagnosed as a pinched nerve that forced him to end the show early. Then, on June 25, at the Hurricane music festival in Germany he had to leave early again as a result of great discomfort. The next day he was diagnosed with a blocked artery that required immediate surgery and on June 30 the rest of the tour was cancelled entirely including a performance at the Oxygen music festival in Ireland. In the years following his recovery Bowie reduced his appearances greatly, there would never be another tour and he would occasionally make one-off performances on stage or in the studio. In 2006, he said I’m taking a year out, no albums, no tours, and then in November of that year he made what would turn out to be the last performance of his own music on stage at Hammerstein Ballroom in New York, although in 2007 he did make one final appearance introducing Ricky Gervais at Madison Square Garden and singing a version of “Little Fat Man” a song he had performed in the Gervais comedy series Extras, and that was that for Bowie on stage.
Things got even quieter in the years that lay ahead, in 2008 he performed on Scarlett Johansson’s Tom Waits cover album, he provided voice work on the animated movie Arthur and the Invisibles and an episode of SpongeBob SquarePants, as well as some minor cameo appearances in a few things but for the most part that was it, he didn’t grant interviews and he wasn’t working on any music, he was essentially retired and as the 2000s turned into the 2010s people started to accept that maybe that was the end of the road for David Bowie.
However, unbeknownst to the rest of the world in November 2010 Bowie contacted producer Tony Visconti out of the blue about wanting to record some demos for new music. Within the few days they are in the studio working on songs that Bowie had been quietly crafting over the years, they recorded the songs and Bowie vanished again until the next year when he began to search for a new studio where he could record in absolute secrecy, in order to ensure word wouldn’t get out about the new project Bowie made everyone involved, the band members, the engineers, people bringing coffee to sign non-disclosure agreements for what would become one of the first surprise album drops of the era something that would be mimicked by artists like Beyonce on some of her following records like Lemonade in 2016.
When the first single dropped in early 2013, it came as a complete shock as with the rise of the internet and social media in the intervening years Bowie was determined to keep everything under wraps meaning he could abandon the project if he was not satisfied with it, but thankfully, The Next Day, finally arrived on March 8, 2013. Bowie’s publicist Alan Edwards stated: “They wanted it to look like there had been no pre-planning. This thing was going to just drop from the sky – David Bowie just reappears. This is a serious cultural moment.” The artwork for the record led to some confusion among fans as it is essentially the cover to his 1977 album “Heroes” with a giant white square on top it and the words The Next Day. The cover is in a way a homage to his past but also a signifier that this is something new, the lyrics to the song “Heroes” states, “we can be heroes, just for one day” and what we have here is the next day, what comes after.
Even the first song, the title track of this record, feels oddly reminiscent of the “Heroes” album first song “Beauty and the Beast” with a pulsating groove and funky backbeat it seems to suggest we are about to be welcomed to something new, but he is not ignoring the influence of his past he is instead embracing it. The song and its accompanying music video attracted great controversy for its perceived blasphemy and features French actress Marion Cotillard and English actor Gary Oldman. Oldman plays a dirty priest who dances with women in the bar and Cotillard plays a woman who is struck with stigmata as blood pours out of her hand while Bowie himself seems to be portraying some sort of Christ-like figure who is singing in the bar and before he eventually disappears or possibly ascends away at the end. The video was banned from YouTube just two hours after it came out before reappearing (like Christ?) with an age restriction. It was heavily criticised by religious organisation with Bill Donohue, leader of the Catholic League for Religious and Civil Rights saying it was the work of “a switch-hitting, bisexual, senior citizen from London”. It’s a great opening track; it really gets things moving right out the gate and Bowie’s vocals sound powerful and strong after his long absence. The lyrics themselves seem to be a tongue-in-cheek response to the rumours over the last number of years that he had been in ill-health, with his withdrawal from public life many had speculated for a long time that he was not well with the lyrics stating: “Here I am, not quite dying, my body left to rot in a hollow tree.”
As a messianic figure in “The Next Day” music video
With a slower pace “Dirty Boys” sounds like it could have been an Iggy Pop track from back in the Berlin era with Tony Visconti describing it as sleazy, dark, and sexy and a song “for all the glam rock stars that have ever been”. The track features prominent baritone saxophone played by Steve Elson who he had worked with as far back as Let’s Dance. The song was influenced by street gangs something which Bowie had become particularly enamoured with later in life even becoming fascinated with the BBC series Peaky Blinders leading to its star Cillian Murphy gifting him a Blinder flat cap for Christmas and after his death having his music featured in the show.
The second single for the record is “The Stars (Are Out Tonight)” and it tackles a theme that Bowie has been singing about since the beginnings of career the nature of fame, his old alter ego Ziggy Stardust was a bold statement on the trappings of seeking fame, he sang with John Lennon on 1975’s “Fame” about how jaded and soulless the pursuit was, and now all these years later he is still speaking of the sexless and unaroused stars who we will never be rid of. Drummer Zachary Alford when speaking of the song said “I don’t think he was struggling with his fame anymore. I think he was taking the piss. He was noticing how it was already bad enough when he wrote ‘Fame’ and now our society is falling deeper into the abyss of celebrity worship and there are way more people now who are famous just for being famous.” This here is a look at fame from the perspective of someone who has lived it and for the last decade attempted to walk away from it, it’s about the relationship between fans and their idols, how celebrities feed on their followers like vampires in the night with Bowie stating back in 1993 that fame has been one of the banes of his life and has stopped him from being able to develop proper relationships with people. The music video features Bowie and actress Tilda Swinton as suburban couple stalked by younger Bowiesque lookalikes, it deals with ageing and mortality, your memories and glory and the struggle to live a so-called normal life when that’s what you want.
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